Crest Offers Chocolate Toothpaste

Crest Offers Chocolate Toothpaste

Chocoholics might find themselves paying more attention to their dental health than ever before when Crest’s new line of toothpastes debuts in February. That’s because one of the three founding flavors in the company’s Be line is chocolate. Specifically, it’s called Mint Chocolate Trek, and as the name suggests, it features both mint and chocolate flavors combined in one, um, delicious (?) package.

The bold Be toothpastes, which, according to their TV commercial (below) aim to deliver “a burst of excitement” for dental adventurers, also feature Lime Spearmint Zest and Vanilla Mint Spark.

The curiosity factor alone should draw in a number of customers for Crest, but two big questions remain: Do the odd flavors taste good enough to encourage repeat buyers, and can a chocolate toothpaste actually do a good job of cleaning your teeth?

Well, as far as taste goes, you’ll have to wait until the Be products hit stores in February, but Today got a sneak peek — er, taste — and delivered a favorable report. According to Today, Mint Chocolate Trek tastes like a Peppermint Pattie, while Lime Spearmint Zest tastes like “a cross between margarita mix and Lemonheads,” and Vanilla Mint Spark tastes like, well, toothpaste. According to Proctor & Gamble, Crest’s parent company, the mint flavor in Mint Chocolate Trek is actually delayed for 30 or 40 seconds, so users can enjoy the chocolate taste for a while before the more standard “toothpasty” mint flavor kicks in.

When it comes to how well the toothpaste works, the fact that it comes from a large, reputable company like Crest should help ease any fears, as well as the fact that its active ingredient is fluoride — the same as normal Crest and more than 95% of other toothpastes on the market. A good rule of thumb when shopping for any toothpaste is to look for the American Dental Association’s Seal of Acceptance on the package.

It should be noted that this isn’t the first time chocolate toothpaste has been available to the public. Small toothpaste makers like Tanner’s Tasty Paste and novelty companies like Accoutrements offer not only chocolate but also flavors like cupcake and bacon, but rarely does a major brand like Crest go out on a flavor limb like this. For consumers, at least, the gamble is a relatively small one; the Be line costs only $4.99 per tube.

(Sources: Crest, Today, ABC News, Medical Daily,